branding that works on the brain...and finally feels like you
Branding that works on the brain...and finally feels like you
The Brandologist helps small businesses build brands that connect emotionally and convert intentionally- through a fusion of psychology, neuroscience, and visual storytelling. Every pixel, every phrase, and every strategy is designed to do more than look good- it’s built to capture attention, shape perception, and drive behavior.
If your brand feels scattered, off, or like something ChatGPT spit out, this website is exactly where you should be.
We build brands that feel aligned, magnetic, and backed by actual science. No jargon. No guesswork. Just strategy that works on the brain- and works for your business.
Scroll on if you're into it.
You don’t need another mood board. You need strategy, positioning, and design that makes your dream clients feel seen—and then click the damn button. That’s what I do.
We help small businesses that market to women build emotionally intelligent brands through strategy, positioning, visual storytelling, and psychology-informed web design that’s built to connect, convert, and scale.
Work Together
Custom Quote
This is your full brand transformation—built with our NeuroBrand Method to trigger connection, trust, and action. From deep strategy and messaging to photo, video, and psychology-informed web design, it’s branding that feels like you and works like science.
The Conversion Code
Starting at $3750
This isn’t just color palettes and Canva templates. It’s strategic brand positioning, a neurovisual framework, and website UX that speaks to your audience’s emotional triggers—without needing the full custom build.
The Identity Lab
Starting at $750
You know something’s not quite clicking—but you’re too close to see why. Brand RX delivers a psychology-backed audit of your visuals, site, and messaging, complete with a no-fluff action plan to realign, refine, and move forward with confidence.
Brand Rx
Fuji 400h 03.10.1996
Fuji 400h 03.10.1996
Fuji 400h 03.10.1996
what does your brand need right now?
Wherever you are in the brand journey- stuck, scaling, or somewhere in between- there's a science backed solution to move you forward.
A strategic audit for when your brand feels "off"
Start with clarity. Move forward with intention.
Diagnose My Brand
Get clear, get confident, get paid- without the agency price tag
Perfect for brands that want premium energy on a smart budget
Explore The Lab
The Brandologist Signature Experience
For founders ready to own their space- and scale it
Unlock The Code
— Injector.kt
"If you want to up your game and actually see results, definitely hire Jodi. You won't regret it."
wondering if this is for you?
Let me save you the overthinking
wondering if this is for you? Let me save you the overthinking
1.
2.
3.
4.
You've got a solid business- but your brand doesn't match the vision
You've outgrown the DIY phase (and Canva and website templates can only do so much)
You want strategy that speaks to women- but doesn't water down your brand's personality in the process.
You're done with the ChatGPT copy that sounds like it belongs to someone else.
5.
You want someone who sees what others miss- and uses it to make your brand irresistible.
“When Jodi and I met, she had a very detailed game plan for me, which she perfectly executed!""
Jodi has been wonderful to work with. I reached out to her because I desperately needed help with branding my new salon and navigating the social media platforms. I'm not super tech savvy, and with all of my day to day tasks of running my business, that aspect of it just seemed so overwhelming.
When Jodi and I met, she had a very detailed game plan for me, which she perfectly executed! I was so pleased with my branding photos, videos, website, & the social media content that was created. Also, I do have to mention that Jodi has been nothing but prompt and very responsive, which has made things super easy! If you are wanting beautiful and cohesive content across all your platforms, then Jodi is your girl! I can NOT recommend her services enough
- Lynsey
Brownsburg Beauty Bar
“I'm beyond thrilled with my new brand identity and feel so re-energized about my business!"
Jodi is the BEST! Love my new brand 😍 She single-handedly transformed my business's entire look and brand identity, and I'm obsessed with the results. I had worked with a previous company that I was extremely dissatisfied with. Jodi came in and blew my expectations out of the water.
From day one, working with Jodi was a blast. I knew I was in great hands as soon as we met up for the branding photoshoot. Jodi worked her magic to capture amazing photos that perfectly reflect my brand's personality. luxury, modern, & inviting - she nailed the whole vibe!
But Jodi's talents go way beyond just photography. She's a full-on branding guru! The visual identity system she created for my brand is A+++ the color palette, patterns, fonts, everything is absolutely perfect and screams "LUXE" while still looking super inviting. I've gotten so many compliments. Honestly, from start to finish, this whole rebranding process with Jodi was a fantastic experience. She's crazy talented, yes, but also just a really good human - fun, caring, and really cared about nailing my brand's vision. If you need branding services, Jodi is a MUST hire. She's simply the best!
- Kaylee
The Luxe Beauty Lounge
“If you want to up your game and actually see results, definitely hire Jodi. You won't regret it.”
Where do I begin?! The first thing I tell people when talking about Jodi….. I WISH I HIRED HER SOONER! I have worked two years of my business solo and have done all I can when it comes to gaining more clients, working my socials and getting my name out there more. I was at the end of my rope and I wanted more time to be present with my children and family. Having Jodi there overhaul my brand, build and manage my website, and help me gain more clients has been a game changer for my business. I get so many compliments on my social media more so than ever. Jodi is easy to work with and she has such a talent for really understanding both what you want and what you need- and then actually providing it! If you want to up your game and actually see results, definitely hire Jodi. You won’t regret it!
- Katie
Unconventional Aesthetics
“When Jodi and I met, she had a very detailed game plan for me, which she perfectly executed!""
Jodi has been wonderful to work with. I reached out to her because I desperately needed help with branding my new salon and navigating the social media platforms. I'm not super tech savvy, and with all of my day to day tasks of running my business, that aspect of it just seemed so overwhelming.
When Jodi and I met, she had a very detailed game plan for me, which she perfectly executed! I was so pleased with my branding photos, videos, website, & the social media content that was created. Also, I do have to mention that Jodi has been nothing but prompt and very responsive, which has made things super easy! If you are wanting beautiful and cohesive content across all your platforms, then Jodi is your girl! I can NOT recommend her services enough
- Lynsey
Brownsburg Beauty Bar
“I'm beyond thrilled with my new brand identity and feel so re-energized about my business!"
Jodi is the BEST! Love my new brand 😍 She single-handedly transformed my business's entire look and brand identity, and I'm obsessed with the results. I had worked with a previous company that I was extremely dissatisfied with. Jodi came in and blew my expectations out of the water.
From day one, working with Jodi was a blast. I knew I was in great hands as soon as we met up for the branding photoshoot. Jodi worked her magic to capture amazing photos that perfectly reflect my brand's personality. luxury, modern, & inviting - she nailed the whole vibe!
But Jodi's talents go way beyond just photography. She's a full-on branding guru! The visual identity system she created for my brand is A+++ the color palette, patterns, fonts, everything is absolutely perfect and screams "LUXE" while still looking super inviting. I've gotten so many compliments. Honestly, from start to finish, this whole rebranding process with Jodi was a fantastic experience. She's crazy talented, yes, but also just a really good human - fun, caring, and really cared about nailing my brand's vision. If you need branding services, Jodi is a MUST hire. She's simply the best!
- Kaylee
The Luxe Beauty Lounge
“If you want to up your game and actually see results, definitely hire Jodi. You won't regret it.”
Where do I begin?! The first thing I tell people when talking about Jodi….. I WISH I HIRED HER SOONER! I have worked two years of my business solo and have done all I can when it comes to gaining more clients, working my socials and getting my name out there more. I was at the end of my rope and I wanted more time to be present with my children and family. Having Jodi there overhaul my brand, build and manage my website, and help me gain more clients has been a game changer for my business. I get so many compliments on my social media more so than ever. Jodi is easy to work with and she has such a talent for really understanding both what you want and what you need- and then actually providing it! If you want to up your game and actually see results, definitely hire Jodi. You won’t regret it!
- Katie
Unconventional Aesthetics
what if I'm not ready for a full rebrand?
do you only work with female owned businesses?
can you help even if my business isn't in beauty or wellness?
what makes your process different?
I've been burned before. Is my business safe with you?
do you offer a la carte services?
what if I want something really different?
can I just book a strategy session?
do you offer ongoing support?
what is your timeline?
is it worth investing in brand strategy?
how can this boost my brand?
how do I trust you actually know what you're doing?
what's the first step?
what if I'm not ready for a full rebrand?
do you only work with female owned businesses?
can you help even if my business isn't in beauty or wellness?
what makes your process different?
I've been burned before. Is my business safe with you?
do you offer a la carte services?
what if I want something really different?
can I just book a strategy session?
do you offer ongoing support?
what is your timeline?
is it worth investing in brand strategy?
how can this boost my brand?
how do I trust you actually know what you're doing?
what's the first step?
Perfect. That’s exactly what the Brand RX is for. Think of it as your no BS, psychology-backed diagnosis to figure out what’s working, what’s not, and what your brand actually needs to get it together.
what if I'm not ready for a full rebrand?
do you only work with female owned businesses?
can you help even if my business isn't in beauty or wellness?
what makes your process different?
I've been burned before. Is my business safe with you?
do you offer a la carte services?
what if I want something really different?
can I just book a strategy session?
do you offer ongoing support?
what is your timeline?
is it worth investing in brand strategy?
how can this boost my brand?
how do I trust you actually know what you're doing?
what's the first step?
Nope. But we specialize in brands that speak to a female audience. So if your dream clients are women- and you actually care about connecting with them in a way that works on a subconscious level- you’re in the right place, regardless of who owns the business.
what if I'm not ready for a full rebrand?
do you only work with female owned businesses?
can you help even if my business isn't in beauty or wellness?
what makes your process different?
I've been burned before. Is my business safe with you?
do you offer a la carte services?
what if I want something really different?
can I just book a strategy session?
do you offer ongoing support?
what is your timeline?
is it worth investing in brand strategy?
how can this boost my brand?
how do I trust you actually know what you're doing?
what's the first step?
If your ideal client is a woman? Absolutely. However, we’ve worked with all kinds of brands- food & beverage, elder care services, non-profits, even kids’ sports. The beauty industry is our main jam, but female-focused? That’s our sweet spot.
And here’s a little reality check: Women influence nearly 85% of all purchasing decisions. So if you think your brand isn’t targeting women… yes, it is. Let’s make sure it’s doing it intentionally- and effectively.
what if I'm not ready for a full rebrand?
do you only work with female owned businesses?
can you help even if my business isn't in beauty or wellness?
what makes your process different?
I've been burned before. Is my business safe with you?
do you offer a la carte services?
what if I want something really different?
can I just book a strategy session?
do you offer ongoing support?
what is your timeline?
is it worth investing in brand strategy?
how can this boost my brand?
how do I trust you actually know what you're doing?
what's the first step?
It’s not just strategy. It’s science. We use psychology, neuroscience, and behavior-driven design to build brands that connect emotionally and convert intentionally. It’s founder-friendly, fashion-forward, and free of the cold corporate agency vibes. No templates. No guesswork. Just intentional, emotionally intelligent branding that feels as good as it performs.
what if I'm not ready for a full rebrand?
do you only work with female owned businesses?
can you help even if my business isn't in beauty or wellness?
what makes your process different?
I've been burned before. Is my business safe with you?
do you offer a la carte services?
what if I want something really different?
can I just book a strategy session?
do you offer ongoing support?
what is your timeline?
is it worth investing in brand strategy?
how can this boost my brand?
how do I trust you actually know what you're doing?
what's the first step?
First- oof, I feel you. That’s exactly why I built The Brandologist to be different. We don’t slap on a logo and wish you luck. Every pixel, every phrase, every recommendation is rooted in data, behavior, and science. I’ve worked with 75+ brands and maintained a 100% satisfaction rate because this isn’t about trends- it’s about results that actually stick.
what if I'm not ready for a full rebrand?
do you only work with female owned businesses?
can you help even if my business isn't in beauty or wellness?
what makes your process different?
I've been burned before. Is my business safe with you?
do you offer a la carte services?
what if I want something really different?
can I just book a strategy session?
do you offer ongoing support?
what is your timeline?
is it worth investing in brand strategy?
how can this boost my brand?
how do I trust you actually know what you're doing?
what's the first step?
For the right project? Absolutely. Everything we do is custom quoted, so if you need something specific- strategy, website UX, messaging- we’ll price it out based on what your brand actually needs. No “one size fits all” BS.
what if I'm not ready for a full rebrand?
do you only work with female owned businesses?
can you help even if my business isn't in beauty or wellness?
what makes your process different?
I've been burned before. Is my business safe with you?
do you offer a la carte services?
what if I want something really different?
can I just book a strategy session?
do you offer ongoing support?
what is your timeline?
is it worth investing in brand strategy?
how can this boost my brand?
how do I trust you actually know what you're doing?
what's the first step?
Honestly? That’s my favorite. The weird ones are my people. I’m weird. You’re weird. Sounds like we’re off to a great start. Let’s talk about it.
what if I'm not ready for a full rebrand?
do you only work with female owned businesses?
can you help even if my business isn't in beauty or wellness?
what makes your process different?
I've been burned before. Is my business safe with you?
do you offer a la carte services?
what if I want something really different?
can I just book a strategy session?
do you offer ongoing support?
what is your timeline?
is it worth investing in brand strategy?
how can this boost my brand?
how do I trust you actually know what you're doing?
what's the first step?
Yep. That’s your Brand RX. It’s your low-commitment, high-impact way to get expert eyes on your brand and walk away with actionable, no-BS insights.
what if I'm not ready for a full rebrand?
do you only work with female owned businesses?
can you help even if my business isn't in beauty or wellness?
what makes your process different?
I've been burned before. Is my business safe with you?
do you offer a la carte services?
what if I want something really different?
can I just book a strategy session?
do you offer ongoing support?
what is your timeline?
is it worth investing in brand strategy?
how can this boost my brand?
how do I trust you actually know what you're doing?
what's the first step?
I do- for approved clients. Our Brand Stabilizer and Booster Shot programs keep your brand aligned, updated, and conversion-ready without the stress of scrambling for help when it is needed.
what if I'm not ready for a full rebrand?
do you only work with female owned businesses?
can you help even if my business isn't in beauty or wellness?
what makes your process different?
I've been burned before. Is my business safe with you?
do you offer a la carte services?
what if I want something really different?
can I just book a strategy session?
do you offer ongoing support?
what is your timeline?
is it worth investing in brand strategy?
how can this boost my brand?
how do I trust you actually know what you're doing?
what's the first step?
It depends on scope, but most projects wrap within 4 weeks- as long as you’re responsive. Ghost me for two weeks? We’re extending the timeline. Keep communication tight? We stay on schedule.
what if I'm not ready for a full rebrand?
do you only work with female owned businesses?
can you help even if my business isn't in beauty or wellness?
what makes your process different?
I've been burned before. Is my business safe with you?
do you offer a la carte services?
what if I want something really different?
can I just book a strategy session?
do you offer ongoing support?
what is your timeline?
is it worth investing in brand strategy?
how can this boost my brand?
how do I trust you actually know what you're doing?
what's the first step?
If you like wasting money, confusing your audience, and having your brand feel like a DIY personality crisis? Skip it. But if you want your brand to attract the right people, feel aligned, convert intentionally, and actually work on the brain? Yeah- it’s worth every penny.
what if I'm not ready for a full rebrand?
do you only work with female owned businesses?
can you help even if my business isn't in beauty or wellness?
what makes your process different?
I've been burned before. Is my business safe with you?
do you offer a la carte services?
what if I want something really different?
can I just book a strategy session?
do you offer ongoing support?
what is your timeline?
is it worth investing in brand strategy?
how can this boost my brand?
how do I trust you actually know what you're doing?
what's the first step?
Branding rooted in science and strategy connects emotionally, builds trust faster, and makes buying feel inevitable. It stops the scroll, sparks the right emotions, and positions your brand as the choice- not just another option.
what if I'm not ready for a full rebrand?
do you only work with female owned businesses?
can you help even if my business isn't in beauty or wellness?
what makes your process different?
I've been burned before. Is my business safe with you?
do you offer a la carte services?
what if I want something really different?
can I just book a strategy session?
do you offer ongoing support?
what is your timeline?
is it worth investing in brand strategy?
how can this boost my brand?
how do I trust you actually know what you're doing?
what's the first step?
20+ years of entrepreneurial experience. 75+ brands built with a 100% satisfaction rate. Every project backed by psychology, behavior science, and conversion strategy- not just vibes. This process isn’t “winging it.” It’s predictable, proven, and seriously effective.
what if I'm not ready for a full rebrand?
do you only work with female owned businesses?
can you help even if my business isn't in beauty or wellness?
what makes your process different?
I've been burned before. Is my business safe with you?
do you offer a la carte services?
what if I want something really different?
can I just book a strategy session?
do you offer ongoing support?
what is your timeline?
is it worth investing in brand strategy?
how can this boost my brand?
how do I trust you actually know what you're doing?
what's the first step?
Start with the Brand RX. It’s your personalized, psychology-backed brand audit- the fastest way to get clarity, identify what’s off, and map out a real plan to fix it. It’s low commitment, high impact, and honestly? Kind of therapeutic. Decide you need more? The cost of your Brand Rx gets discounted from your project.
Get all the details on Brand rx
Frequently Asked Questions
Your brand should stop the scroll, spark trust, and sound like you- not a corporate strategist in loafers.
Whether you need a brand gut check, a full overhaul, or ongoing support- the first step is easy (and way less overwhelming than DIYing it… again).
Ready to hard launch our relationship?
Unlock the science of attraction: how to use psychology, hormone triggers, and visual storytelling to create a brand your audience can’t stop thinking about.
The Dopamine Effect
Your brand deserves to feel like a no brainer
A free guide to making your brand feel addictively good
What's Inside:
