Meet 

Hi, I’m Jodi. And I’m going to keep it real with you. This business wasn’t born in a boardroom. It was built in the trenches.

After more than 20 years of starting, scaling, and selling my own businesses, I know firsthand what it’s like to be a solopreneur wearing every hat imaginable: marketing director, website builder, content creator, graphic designer, therapist (for yourself and your brand). Been there. Bootstrapped that.

I didn’t study branding in some high-rise agency- I lived it. I had to figure out how to make things click when there was no budget, no team, and no manual. So I taught myself everything I couldn’t afford to outsource. Turns out, I wasn’t just decent at it- I was dangerously good. Because I understood something most branding experts don’t. It’s not about what looks good on paper. It’s about what feels right in the brain.

In 2019, I started a modern brand photography studio. A relatively new concept at the time. But I quickly saw my clients needed more than just great visuals. They needed a full emotional ecosystem: strategy, positioning, messaging, content, and a website that didn't just sit pretty- it sold. That's when I connected the dots between my psychology degree, my obsession with human behavior, and the brands I was building.

So I went all in on neurobranding.

Now, as The Brandologist, I help small businesses targeting female audiences build brands rooted in behavioral science- but styled with editorial elegance. Every phrase and pixel I create is backed by emotional triggers, cognitive biases, hormone-driven decision patterns, and a deep understanding of what makes people feel, click, and buy.

It’s not about faking urgency or using bro-marketing gimmicks. It’s about trust. Connection. Clarity. And brands that are as emotionally resonant as they are aesthetically beautiful.

I’m not here to build you a brand that just looks good. I’m here to help you build one that’s more than a vibe- it’s a conversion machine in red bottoms.